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Like today, advertising on public transport was an important source of revenue for the operating companies. However, a century ago most of the advertising was for local companies rather than well known 'brands'. Most of the advertisements on the tram seem to have been for departmental stores in Northampton, which could be reached by rail from Wolverton, although a few can be found for smaller shops in Wolverton and Stony Stratford.

T C Palmer was a tailor and draper in Northampton