The Arts Society North Bucks
Thursday, 9th January 2020 at 11.00 am
Lovat Hall, Silver Street Newport Pagnell MK16 0EJ
Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.
Tony Rawlins describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance brand imagery with admiration, humour, satire and irony.
In an entertaining and informative lecture Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result.
He worked in a number of agencies before setting up on his own in 1985. There he handled primarily Guinness advertising in Africa and the Caribbean, where he produced many commercials and print ads for them over a period of 15 years. He remains active as a consultant in the industry, but now concentrates on more philanthropic projects.